Snowy Shenanigans in Courchevel: Guide of Resort

Snowy Shenanigans in Courchevel: Guide of Resort

600 km from the skiable domain at Three Valleys makes it a world-class and unique ski destination. With pistes for skiers of all abilities, fantastic snow conditions, well-connected ski areas and assorted slopes, Three Valleys has something for everyone. And if there is one resort that exemplifies all these qualities, it is Courchevel. Famous for having the most diverse skis in Three Valleys, some of the best snow and fantastic and catered self-service ski lodges, Courchevel is the perfect resort for activities both on and off the runway. Snowy Shenanigans in Courchevel: Guide of Resort
Courchevel 1300

Also known as Le Praz, this village is the lowest in altitude in Courchevel. It is also the oldest – with its many rural buildings dating from the nineteenth century. Traditional, quiet and friendly, it offers beautiful views of the trees when the snow is nice. But you have to spend some time in good conditions – when the warm weather comes, you run the risk of snow and slopes that rarely scatter with rocks. On the other hand, this village is perfect for those who want a peaceful traditional break in true mountain communities. Staying in 1300 can also be a cheaper way to access a higher resort.

Courchevel 1550

This is the satellite village for Courchevel 1850, which is above it. The two elevators provide easy access to the higher city, but do not worry stuck – the way back is a gentle blues. For a serious nightlife, you have to travel to the valley until 1850, because this is a quiet place. However, for those looking for access to all that 1850 has to offer at a much better price, the 1550 is the ideal choice.

Courchevel 1650

Arguably the best choice of all the villages in this resort, 1650 is popular because of its fantastic skiing, relatively reasonable prices and a wide array of après activities. Divided by a path that leads up the mountain, this village offers apartment blocks on one side and self-catering and catered ski huts on the other. Just above the village, there is a slope stretch that is easy for beginners to find their feet. For the more experienced skiers, there are many challenges in the winding red and blue that lead out of the Signal chair.

Courchevel 1850

Famous for its opulence and luxury, the 1850’s are where the rich and famous in the world come to ski. To make it happen, this small part of the resort offers nine 5 star hotels … What’s more, the promise of skiing does not disappoint. At the highest altitude, the 1850 offers the best access to all the other villages, as well as the neighboring valley of Méribel. There is a wide zone just above the village specially reserved for beginners, while climbing the mountain you will find some serious red and black trails. Only the most experienced skiers should try the black running Grand Couloir – labeled ‘vertical’ on the runway map for a reason …

Make Your Choice

Whichever village you choose, all have the added benefit of offering fantastic accommodation options, such as self-catered and catered ski cottages. With your accommodation sorted and all snow but guaranteed a good deal, the scenery is set for a perfect winter break.

Belinda Smythson works for Ski Amis, a specialist ski travel agency and booking service that has helped avid skiers in their perfect winter break for more than a quarter of a century. If you are looking for the best catering accommodation in Three Valleys, Paradiski, Espace Killy or Chamonix Valley, Ski Amis is a go-to company for winter sports enthusiasts looking for a lifelong holiday. Snowy Shenanigans in Courchevel: Guide of Resort

Cruising the Waterways: Spontaneous Moments and Cultural Experiences

Cruising the Waterways: Spontaneous Moments and Cultural Experiences

For the uninitiated, the idea of a barge holiday may seem like an odd way to see a country. However, ask anyone who has travelled the waterways of Europe and they will explain with gusto the beauty of cruising through foreign landscapes, tasting gourmet food and wine and learning about local culture and customs.
A barge holiday offers an intimate and immersive way to explore a new place. Not only will you get a novel perspective of the landscape from your position on the water, you will gain inimitable insights from experiences catered to your own tastes and interests.

 

Spontaneous Moments

Though a barge holiday with European Waterways is always meticulously planned, the gentle rhythm of travel allows plenty of time to become acquainted with some of the more unusual aspects of a country or region. Of course, we enjoy showing guests iconic architecture and famous landmarks, we know that they equally appreciate unplanned, authentic moments where they can truly connect to people and places.

This is what we call an ‘insider experience’: an experience possibly unique to the small group of people travelling on your hotel barge creating a memory you will cherish forever.

We love spontaneous moments in which our guests can form relationships with people they meet along the journey. For example, one memorable afternoon our guests were treated to a private tour of a Burgundian lock-keeper’s immaculate garden and cottage before being asked to share a glass of Pastis. They bravely joined him in a game of boules and though our guests played valiantly they were thoroughly beaten by the locals! In the past, our holiday-makers have received a tour of the beautifully tended grounds of a Scottish castle and given a knowledgeable talk by the head gardener.

As many of our guests are wine connoisseurs, we often seek out interesting wine-related adventures. One fortunate group were shown round a beautiful Renaissance castle by the owner himself. The count then took his fascinated visitors down into his excellent wine cellar – we were all very envious! There is also a certain wooden boat on the River Loire well-known to our guests. The hospitable owner is very happy to share a carafe of crisp white wine with his passengers.

Cultural Experiences

We try and lead our guests away from the typical tourist haunts and introduce them to locals whenever possible. From master clockmakers in Holland to builders in a Thames-side boatyard, these craftsmen always have stories to tell and are a fantastic way to tap into the rich history of the waterways. We encourage an appreciation of traditional values and skills – whether the job is the manoeuvring of delicate cogwheels or the creation of an entire vessel, you’ll be impressed! Meeting and learning from locals is one of the best ways to gain a comprehensive cultural knowledge of a region that a guide book just couldn’t deliver.

If you crave a real understanding of the places you visit then maybe a barge holiday is just what you’re looking for.

Paul Newman is the Marketing and E-Systems Executive for European Waterways, the UK’s most respected provider of all-inclusive, luxury barge holiday itineraries. Part of a team of experienced barging aficionados, Paul is first in line to endorse the perks of a slow-paced barge cruise to anyone looking for a unique holiday experience.

Fun Facts About Skiing to Amuse the Kids

Fun Facts About Skiing to Amuse the Kids

I think that there is no type of family holiday that’s better than a ski holiday in a catered chalet. Family skiing trips allow you to bond, spend quality time together in a unique set-ting and try new activities. In addition to this, you definitely won’t have to spend time cooking if you book a catered chalet! You can benefit from the cosy accommodation’s roominess and great facilities. This will create many happy memories that you will all look back on fondly.
If you want to pique the kids’ enthusiasm in the run-up to the holiday, there is no better way than intriguing them with some fun facts about skiing. Here is a collection of my fa-vourites.

 

Origins

There is some debate about where the thrilling winter sport of skiing originated. Many claim that it was invented in the snowy terrain of Norway, as ancient carvings about ski-ing have been discovered in this area. Another reason for believing that it first began in Norway is that the word ‘ski’ comes from the Old Norse word skíð, which translates to ‘a piece of wood’.

Sounds like a solved case, right? Wrong! It is thought that tribesmen in the Altai Moun-tains (in Central and East Asia) were shredding powder even before the Scandinavians. A ski that dates back to approximately 8000-7000 BC was uncovered near a lake in Russia, creating an interesting debate about the true origins of this hugely popular activ-ity.

Early Form of Transportation

Back in these prehistoric days, it is unlikely that people were skiing for fun. Instead, the sport surely served as an early form of transportation. It is easy to see why, as it provides the ability to quickly travel across challenging terrain – it’s not surprising, then, that skiing was even used as a mode of transportation during the First and Second World Wars.

Heard of a Snurfer?

Let’s quickly turn our attention to snowboarding. Did you know that the very first snow-board was called a ‘snurfer’? This somewhat comical name was given to a contraption that was invented by the American Sherman Poppen in 1965, when he connected two skis to create a skateboard without wheels. Unfortunately, the funny name did not stick, but about one million snurfers were sold over the next decade.

Olympic Sport

Alpine/downhill racing originated in Sweden and dates back to 1879, but it did not be-come an Olympic event until 1936. This is unlike cross-country skiing, which has been a part of every single Winter Olympics since its inaugural year in 1924. In contrast, snow-boarding only made its Olympic debut at the 1998 Games in Nagano, Japan.

Space Skiing

This fun fact is certainly one to remember. Astronaut Harrison Schmitt, who was on the famous space shuttle Apollo 17, claims that our moon has the perfect terrain for cross-country skiing and that this technique could actually help astronauts traverse its surface. Who knows – perhaps one day families will be able to book lunar ski holidays!

Speed skiing – faster than a car!

Skiing is one of the fastest sports in the world, and some speed skiers can reach speeds that are faster than a car! Passenger cars can reach speeds of around 120 mph, whilst the current world record for skiing is a blistering 156.2 mph. This was set by the Italian skier Simone Origone in 2006.

A Global Activity

Skiing is immensely popular in modern times, and those who have experienced the adrenaline rush and awesome surroundings know why! You can find ski resorts in around 80 countries worldwide, and approximately 350 million people visit these resorts every year.

These fun facts are sure to dazzle your little ones – consider sharing them before your trip or possibly in your catered chalet after a fun day on the slopes!

Meet Weedtubers Who Paid to Toke Up

Meet Weedtubers Who Paid to Toke Up

This attracts a lot of people making money by posting videos on YouTube.

Tutorials, family vacations, product reviews and other silly antics make the rich overnight.

But have you ever heard of weedtubers?

These are the people who get paid to smoke marijuana and put it up on the internet.

That’s right – get paid for baking.

Read on to find out some of the most famous weedtubers around.

Joel Hradecky: King Weedtubers
Considered the king of the weedtubers, Joel Hradecky has over 1.2 million followers, whom he found only in a short time.

His CustomGrow420 YouTube channel featured videos including him who tried to suck THC oil grams. This video garnered over 1.3 million views.

That number is almost the same as 1.5 million who saw Hradecky cough for seven minutes after his effort. It seems that Hradecky’s success thrives, in part, on the psychological notion that humans enjoy watching other humans suffer. Meet Weedtubers Who Paid to Toke Up

But this marijuana king not only toke up and make the audience laugh (or mock) over the love of entertainment. Thousands of fans actually turned to Hradecky for recommendations about bongs, strands of marijuana and other accessories.

Josh Young
If you are primarily looking for advice and information about smoking weeds, different ways can be smoked, or weed prices, Young is your man.

On her YouTube channel StrainCentral, smoking young marijuana from 3-10 times a day, right next to the viewers.

Young thinks that sometimes his fans are just, “looking for friends smoking.”

In the same way as other weedtubers like Hradecky, Young also posted a video showing the effort to smoke a large quantity of THC in a short time and its horrible effects.

With over 373,000 subscribers, Young obviously makes a really good smoking buddy!

Reef Reef Meet Weedtubers Who Paid to Toke Up
Being a harvester is not just for boys. Do not worry women, you can also be famous for smoking on YouTube too!

Just look at Coral Reefer. If you are looking for an interactive weedtube experience, Coral Reefer is your girl.

Coral Reefer hosts a live show every Sunday called “Stoney Sunday Live” where she answers pitch-related questions from viewers and fans. Coral is very passionate about marijuana and its many benefits.

Visit her channel and you’ll see her attend the cannabis show and share info about what’s going on in marijuana news.

Jane Dro
Another grass enthusiast who represents female cannabis lovers out there is Jane Dro. Meet Weedtubers Who Paid to Toke Up

If you want a more educational experience when it comes to marijuana, Dro is a great information center. Dro tells viewers about the growing ins and outs of marijuana and offers tips, as well as the look inside his own farming chamber.

Check out Dro channels for video and in-depth product reviews for serious and serious cannabis users. You might even see the following marijuana smoking star on our list while watching the Dro channel – both of which often appear in their respective videos.

Soundrone
You can not have a good smoking session without some nice snacks. Soundrone is about unboxing and reviewing products – and not just marijuana related items.

Visiting this unique channel channel will allow you to see candy, drink and snack reviews. A perfect compliment to your height.

His studies are often distracted by him who gets beaten from a bong or dull. Soundrone must have done something right because not only was he a successful successor, he was also a businessman.

Soundrone has its own hex axis line known as Bee Lasso.

Are you Next Next Big YouTube?
It’s hard not to be motivated by these itedtuber stars. They get paid to do what they love – that’s a great American dream, is not it?

5 Most Shocking Meth Lab Explosions in History

Breaking Bad aired its finale in 2013. You’d think that it’s gonna get the right to decline.

Unfortunately, the manufacture of this deadly drug continues, and it continues to claim the lives not only of those who are addicted to the drug, but those who make it.

Unlike weed, there is nothing funny or entertaining about crystal meth.

Meth lab explosions are a tragic but all-too-common experience. Here’s a chilling look at some of the worst ones:

1. Locke, NY, 2014

Nine people in Upstate New York was charged in connection with the death of a man who died from injuries he sustained during a meth lab explosion. Four of the individuals arrested by the Cayuga County District Shawn Perrault, 47-year-old Shawn Perrault.

Authorities say that Perrault was actively cooking the methamphetamine in a mobile home when an explosion set the home, as well as a nearby barn, on fire. Perrault sustained major injuries, from which he died nine days later.

Perhaps most tragic of all? Three children were in the mobile home at the time of the incident.

2. Evansville, IN, 2011

In one of the worst meth labs explosions in recent history, three people were injured and two killed when a private home blew up. Two neighboring houses were also damaged and had to undergo hazmat cleanup, while the house in question had to be leveled,

In addition to the two fatalities and three adults who were injured, a child was also taken to a nearby hospital for treatment.

A neighbor who witnessed the explosion stated, “You feel it over your whole body – through your bones.”

3. Milton, FL, 2004

Heather Raybon is among the most notorious victims of meth lab explosions. She suffered severe, disfiguring facial burns during the initial incident, and has since undergone a number of plastic surgeries. Nevertheless, her face remains a shocking testament to the dangers of cooking methamphetamine.

Raybon was arrested several times after the explosion, once in 2009 when police raided a trailer on a warrant for her alleged boyfriend, William Hindall.

Hindall, 30, and Raybon were both charged with trafficking methamphetamine, possession of felony drug equipment and possession of chemicals necessary to manufacture the substance.

4. Lakeland, FL, 2012

In one of the most alarming meth lab explosions, a driver was killed while attempting to make meth from his moving vehicle. The body of 36-year-old Clifford Ellison was found inside his overturned car, along with evidence of a mobile, “shake-and-bake” meth kit.

This method of creating the drug involves mixing chemicals in a bottle, then shaking it. In Ellison’s case, the result was an explosion that drove shards of glass into his neck, killing him and causing the car accident.

5. Allegan, MI, 2011

Dennis Letts had been burned once before while attempting to manufacture meth, but a second incident frightened him into sobriety.

The explosion set Letts, then 28, on fire after throwing him 17 feet. He then burned for an estimated 90 seconds before a friend doused the flames with a fire extinguisher.

The skin on his chest, arms, and face, he said, was melting “like hot wax.”

Meth Lab Explosions Can Be Stopped
There are many dangers associated with crystal meth, both its manufacture and its use. To learn more about actions, visit the Community of Anti-Drug Coalitions of America website.

3 Unique DIY’s That Use Leftover Steel Tubes

 

We seriously doubt that many people have leftover steel tubes lying around their homes. After all, people are usually (hopefully) careful to order a reasonable number of materials for big projects.

And, let’s get real, even if they do happen to have a few extra ones lying around, their first instinct is not to get crafty with them.

Even so, they can not just throw them in the trash; that would be a complete waste of cash.

So what should people do with their extra steel tubes?

We’ve got 3 creative DIY projects that will help you make the most out of them.

DIY Clothes Rack
If you ever find yourself in need of closet space, you can always use your spare steel tubes in order to try your hand at building a clothes rack.

As far as clothes racks go, the one we’ve recommended is pretty easy to build; as a matter of fact, there are only 16 simple steps (and pictures to accompany them) to building it, though, to be fair, some steps require that you carry out multiple tasks.

And, yes, we know: By recommending this project, we are allowing you to feed your clothing addiction, but, much to our thinking, clothing addictions are not necessarily bad things to have.

So get building.

DIY Bookshelf
Our avid readers will appreciate this one, and it even comes with an instructional video.

Unfortunately, however, you’ll need a bit more than your old steel pipes in order to get this job done.

While there are certainly many variations of this project, the one we’ve referenced requires that you have a “butcher block,” “table saw,” and “hand plane.”

We realize that this project can be a good thing for you. .

And you’ll get to tell everyone that you built it yourself.

(With the help of a video tutorial.) But hey, it still counts.)

DIY Television Stand
Okay. You probably already have a television stand or two in your home.

We’re willing to bet, however, that at least one of them has begun to bore you. Or falling apart at the every least.

That said, why not try turning those old pipes into a new entertainment stand?

Luckily for you, this project, unlike our last suggestion, is simple (and cheap) to put together.

While you will have to spend a little bit of money and time on it, you should have no problems constructing it.

Even if you’re a novice, we guarantee you’ll be able to bring this television stand to life.

Conclusion
As we said before, we understand that some people just have the tubes lying around, and even the people who happen to have them probably have a few of them on hand.

If you fall into the second category and find that you do not have enough steel tubes to follow these projects, please feel free to check out our stainless steel supplies here at Metal Supplies LTD.

After all, we know that there is nothing more frustrating than not being able to finish what you started. So get out there and try (and finish) these awesome DIY projects!

The Anatomy of an Archipelago

The Anatomy of an Archipelago

For anyone with an interest in natural history, the group of islands collectively known as the Galapagos Archipelago is one of the most fascinating places on the planet. The region is renowned for its unique wildlife and the vital role it played in naturalist Charles Darwin’s research, from which he developed his revolutionary Theory of Evolution.
While the majority of visitors on guided Galapagos holidays arrive to experience a close encounter with the iconic wildlife, learning a little of the area’s geologic history can enrich the experience even beyond expectation.

 

The Anatomy of an Archipelago

The most common way for an archipelago to form is through constant volcanic activity. (They can also form from continental islands, due to erosion or evaporation of water.) Volcanic archipelagos can form in the ocean and in rivers or lakes as they erupt on beneath the surface of the water. When oceanic, the resulting land masses are known as an “island arc”. In many cases this forms as a result of a “hot spot”, in which parts of the Earth’s crust (tectonic plates) continually shift and create friction.

Where two tectonic plates meet and create a hot spot, magma (red-hot molten rock) can push through the sea floor to create an underwater volcano. As tectonic plates continue to shift over the hot spot, the constant eruptions cause lava to build up and up over millions of years until they emerge from the surface of the ocean to create an island.

In some cases, activity ceases when the tectonic plate eventually moves away from the hot spot. But in others, for example in Hawaii and Japan, the island chains continue to evolve, with many of the volcanoes still active today.

The Geology of Galapagos

The Galapagos Archipelago was formed through the repeated movement of the Nazca tectonic plate over millions of years. As it took place over such a long time period, the eastern islands in the chain are actually millions of years older than some of those in the west. The younger ones, like Isabela and Fernandina, for example, are thought to only be around a few hundred thousand years old, and are still in formation today. Some of the older ones, like San Cristobal and Espanola, may be up to five million years old – still relatively young in the history of the world. With the exception of Isabela (which, as the largest, is made up of six), each island was formed from a single volcano.

Due to their volcanic nature, most of the islands in the chain have a similar conical appearance, but they range from those with very low, gentle slopes to some that soar steeply more than 5,000 feet above sea level. It is this varied of topography that has created the astonishing diversity of habitat that supports the magnificent array of unique wildlife – much of which is endemic.

Discover a Unique Region on Galapagos Holidays

The geology and ecology of this isolated island chain make it one of the most unique places in the world. For those who want to learn more, organised small group Galapagos holidays provide the opportunity to explore this rich, bio-diverse part of the planet in an intimate, educational and truly memorable way.

This 12 Volt LED is the Only Light Idea You Need

 

Everyone can use a little more light. Sitting in the dark all day makes people feel depressed, and not all in your head.

There is a proven link between darkness and depression.

Feel like a wall that closes? Get some lights! This is very easy.

Besides alleviating depression, a well-lit house just looks more inviting. There was something friendly about the glittering light that read, “Come on in, we’re glad to meet you!”

Is not that what we all want from our homes? A place that invites shelters from the world’s ills.

A place that welcomes you with open arms, no matter what matters are provided that day.

Well, it turns out this is all easily accomplished with a little work and some LED lights. Anyone can have a dimly lit house without breaking the bank.

We’re breaking down exactly how to brighten up your living space, and why this 12-volt LED light is exactly what you want it to be.

LEDs in the Kitchen
The LED light has a low intensity, meaning it will not blind you from close range. They are also quite compact, which makes the kitchen lighting perfect.

Consider installing an LED light under your cabinet to provide a desk lamp. Believe us, cutting vegetables with good lighting makes the world different.

Strip lights are easy to install, and are actually quite striking and conspicuous.

Stick light strips wherever you want, then plug the power supply into the wall. There is no cable work to do, and really the whole process takes a few minutes.

People without stove lights can also find LED tap lights that are useful for cooking. The lamp is durable enough to withstand heat and grease, making it ideal to illuminate your stove.

Drawer and cabinet
Ok, so this room will not light up your house, but everyone cursing the lack of light in the back of their closets.

LED strip lights work well in closets and drawers. Both spaces are small enough so that the ambient lighting of your home does not penetrate its cracks and crannies.

The installation is just like your kitchen lamp, only you might want a bit smaller strip (at least for drawers).

The best part is not to worry your lights heat up your closet or drawer if you forget to turn it off. LEDs produce hardly heat.

Get Festive
Yes, the holiday season is over, but that does not mean you can not wait for next year.

One great thing about LED lights is that they come in almost any color you can imagine.

You probably will not use colored lights throughout the year (or maybe you’ll have a dance, no judgment here), but at Christmas colored LEDs can make your house magical.

Pointing out the red and green standalone lights on your trees creates a truly remarkable background.

LED lights are perfect for any scenario. They can prevent depression, brighten the house, and work in almost any situation.

Hopefully, you find some ideas of this project interesting. Never tap the power of efficient lighting.

Let Loose in Les Menuires: A Pub Crawl to (Hopefully) Remember

Let Loose in Les Menuires: A Pub Crawl to (Hopefully) Remember

Ski holidays aren’t just about zipping down slopes and eating fondue (although both are essential components). Equally important is the nightlife: going to bars, meeting new people and letting your hair down. In Les Menuires there are plenty of opportunities for a boogie, but with so many bars and pubs to choose from its hard to pick just one. I think it was for this very reason that pub crawls were invented. Thankfully for you, Les Menuires has a classic route. so put on your dancing shoes and get going.
Start at Crazy Bar

 

Pub crawls can often get off to a slow start… not at the Crazy Bar. As its name suggests, there is no room for slouching in this alpine pub with early happy hours starting between 4pm and 6pm. The bar is located in the La Croisette area of Les Menuires and gets very busy during happy hours as skiers and snowboarders make the most of the cut-price cocktails.

Le Tilbury

Also in the La Croisette area, Le Tilbury is a favourite destination for skiers and locals. With a pine wood interior and plenty of offers on spirits and beers, Le Tilbury is a welcome chance to have a breather after a heavy start to the crawl.

L’Oisans

L’Oisans has built a reputation for its great cocktails. With plenty of classics as well as cocktails you won’t have seen anywhere else, you are bound to find one you like. If cocktails are not your thing, there is also a great selection of international beers to choose from. Located in La Croisette, it is easy to find and hard to go wrong.

Le Leeberty

Leeberty, égalité, fraternité, right? In the spirit of La France get in a round of jaegerbombs and report to the dance floor. Le Leeberty is best enjoyed later on in the bar crawl when it gets busy and everyone is in the party mood. Playing Euro pop hits, the great selection of DJs and high-quality sound system is bound to get you moving. You can find Le Leeberty in Les Bruyeres, just down the road from the other bars. The trip is definitely worth the effort.

Finish at Piano Bar Le Kube

A cosy little bar until 10pm, Le Kube is frequented by skiers looking for a less busy après scene. After 10pm, however, the atmosphere changes with live music and DJ sets bringing partygoing crowds flooding in. One the swankiest bars in the La Croisette area, it’s a great place to finish off your night with and sing and dance, and maybe even a kiss if you’re lucky.

Have Fun and Stay Protected

With all that fun on and off the slopes, it’s always worth investing in winter sports travel insurance. Whether you overstretch yourself on the skis or in the bars – we have all done both, let’s be honest – winter sports travel insurance will keep you covered and ease any holiday headaches. At InsureMore we offer comprehensive low-cost travel insurance with single and multi-trip options. So don’t fret when you are on holiday, go out and have fun – we’ve got you covered.

5 Strategies for Taking Your HVAC Online Marketing

 

Knowing how to use online marketing is so different than knowing how to fix air conditioning units at home.

Your company may be the best at creating HVAC solutions, but without HVAC marketing to support it, finding new clients can be a slow process.

However, when you combine marketing efforts with great results, growth opportunities are endless.

While marketing may not be your specialty, do not avoid trying it.

Here are five strategies to use when doing your online marketing.

1. Run Competition Analysis
Before you do something with your online presence, research the way your competitors try to stand out.

What keywords do your industry see as the most valuable?

Do local competitors have strong social media?

Getting detailed and up-to-date answers to these questions will point you in the right direction for your HVAC marketing strategy.

Remember, if you’re just starting to use online marketing, you’re playing catch-up. Finding your competitors’ tactics can help overcome those shortcomings.

2. Always Think About Conversions
Once you’re ready to start selecting search keywords and setting up an overall budget, remember to keep conversion as your number one destination.

Prioritizing traffic over conversions is like distributing 100 flyers and not paying attention to whether 10 or 80 people respond. Getting online attention is great, and traffic often improves brand recognition, but ROI is no greater than conversion.

The better you can make sales, the more efficiently your budget is spent. Over time, this results in more profits due to less effort.

3. Focus on Your Content
One of the main ways to achieve a good conversion rate is to consistently produce new content.

For HVAC marketing, “consistent” means two things – frequent, and in-brand. You must produce enough content to remain relevant in your customers’ minds, but there must be a strategy behind it.

The more messages you have, the better potential customers will get to know you. They will get used to the value and personality of your brand. Over time, this could mean easily recognizing an AC Kaiser rather than a competitor.

Plus, the information will be more accessible because consistent content improves SEO performance.

4. Get Client Testimonials
Another way to increase conversions is to build testimonial pages.

This makes your site more trustworthy and approachable. It’s like taking an old school method of relying on word of mouth and using it in a way that consumers are now conditioned to respond.

Testimonials can be a deal breaker for consumers who do their research. If your reviews are easy to find and associate, there is a greater chance someone picks you than a competitor who does not use testimonials.

5. Consult a Professional
This is the most important tip on our list.

At the end of the day, everyone has their special skills, and is not expected for HVAC marketing to be a common skill. However, contacting a content marketing group is like getting insurance for your online venture.

It connects you to a team of professionals who are ready to improve your business and build conversions. They will have your back and focus on the right strategy, while you focus on providing the best HVAC service possible.

Improve Your HVAC Marketing Approach
When individuals can focus on their specialty, everyone will win.

Let us develop your online marketing strategy into a successful campaign and impressive conversions. It takes pressure off your shoulders and lets you get back to providing quality customer service when we handle it online.

Ready to build your prospects and get more clients?